Preventing eCommerce Fraud with Identity Trust

In eCommerce, digital accounts are the bedrock of customer experience and loyalty. And they also hold immense value – both for customers and businesses. That’s why account takeover attacks are so dangerous: they can damage a brand and open businesses to liability. How can companies stop account takeover without adding too much friction? How do they solve for specific threats? And what are the needed layers of effective protection?

Speakers:

• Vik Dhawan (Kount)
• Lei Han (Silicon Valley Bank)

2020 brought an explosion of eCommerce to the market. Under immense pressure from consumers, businesses upended their sales strategies to focus on digital channels. And fraud followed that trend. As businesses begin to form new long-term strategies, their ability to scale and adapt will be paramount. This discussion will examine the emerging trends in eCommerce fraud. And we’ll explore how to prepare for and adapt to sudden changes in consumer habits while reducing risk.

Speakers:

• Rich Stuppy (Kount)
• Michael Gramz (YapStone International, LTE.)

Friendly fraud is a simple term for a tangled knot of problems. That’s because it usually involves customers, and sometimes valuable customers. Friendly fraud also covers an array of tactics, such as in-flight refunds and policy abuse. And it can be intentional or accidental. To keep good customers and stop chargebacks, we’ll discuss how businesses can adopt an effective post-payment approach. Plus, we’ll explore strategies to prevent various types of friendly fraud and ways to automate and scale the process.

Speakers:

• Scott Adams (Kount)