Integrating Identity into the Supply Chain

Devices with machine learning capabilities are improving the work of industry globally: monitoring inventory stock, maintaining expiration dates, etc. This potential is enormous to reduce costs and improve efficiency, but how do we trust these systems enough to be fully automated? Who provides this authorization and where/when is there a need for human intervention in the supply chain process?

The Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers (INFORM Consumers) Act, currently under consideration in the U.S., would mandate that online platforms that allow third-party sellers authenticate the identity of these purveyors. Its aim is to provide consumers and law enforcement with more transparency as well as better monitoring of suspected counterfeit or stolen-good sellers.
How does this impact user experience (buyers or sellers) in online marketplaces? Is there an interoperable identity solution to monitor a good’s journey from production to end user?

The information stored within a product’s barcode label can contain many things. Looking to the future of omnichannel retail experiences, what attributes are best to share in a barcode to enhance/enable omnichannel experiences? How can this information be activated throughout the customer purchase or supply chain journey to improve an omnichannel experience?
And what are the benefits to the product manufacturer or seller by doing so?